Privacy Policy
Last updated: June 2026
Who We Are
UK Odds Board (ukoddsboard.com) is an independent comparison and review website for UK-facing sportsbook and betting products. We are not a gambling operator. We are the data controller for personal data collected through this website.
Data We Collect
We collect limited data through your use of this website. This includes: technical data (IP address, browser type, device type, pages visited, referral source) collected through analytics; contact form submissions (name, email address, message content) when you choose to get in touch; and cookie consent preferences stored in your browser's local storage.
How We Use Your Data
Technical and analytics data is used to understand how the site is used and to improve its content and performance. Contact form data is used solely to respond to your enquiry. We do not sell personal data to third parties. We do not use your data for marketing without consent.
Affiliate Tracking
When you click an outbound affiliate link on this site, tracking parameters are included in the destination URL. These allow operators to attribute your visit to UK Odds Board and calculate our commission. This process is handled by the destination operator's tracking systems — their own privacy policy applies from that point.
Cookies
We use cookies for basic site analytics and to store your cookie consent preference. We do not use advertising cookies or build individual user profiles. You can decline non-essential cookies through our cookie banner. See our Cookie Policy for full details.
Third-Party Services
We may use analytics tools (such as Google Analytics) to process aggregated site usage data. If so, data is processed under their respective privacy policies and standard contractual clauses where applicable under UK GDPR.
Data Retention
Contact form submissions are retained for the minimum period necessary to respond and for a reasonable period thereafter. Analytics data is retained according to the settings of the analytics platform used. You may request deletion of any personal data you have submitted.
Your Rights
Under UK GDPR, you have the right to access, correct, or delete personal data we hold about you; the right to object to or restrict processing; and the right to data portability. To exercise any of these rights, contact us using the form on our Contact page. We will respond within 30 days.
External Links
This site contains links to external websites including operators, regulators, and support organisations. Their privacy policies apply from the point you leave ukoddsboard.com. We are not responsible for their data practices.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be noted with an updated date at the top of this page.
Contact
For privacy queries or to exercise your rights, please use the contact form on this site and select "Privacy or data query" as the subject.